
Enter the New Competitor: UPS
| By: Randi Purchia |
February 26, 2001 |
Bankers have good reason for being paranoid at times. Now is
one of those times: As a lot of the old rules and relationships change, in
marches UPS to deliver essential capital, which may not be directly
linked to its transportation or logistic services. Financial Institutions (FIs)
now have nontraditional competitors to deal with-it's not just GE Capital that
is capturing corporate clients with innovative financing deals.
Recently recognized by Fortune magazine as one of
"America's most admired" companies, UPS has long been known as a
leading global transportation company. However, its expanding role in enabling
global commerce may irk some of the largest FIs, like Citigroup and
J.P. Morgan Chase. Its UPS Capital division, with its recent
acquisition of First International Bancorp, is the reason why. If UPS
Capital made them uneasy before the acquisition, now they are downright
disturbed. UPS Capital already had a compelling message and financial services
product. Right out there on its Website, in black and white, any corporate
treasurer could have read this seductive entreaty: "Count on us for
financial products and services to advance your company's performance, momentum,
and value." Yikes! That goes way beyond facilitating C.O.D. and getting
critical packages to far-off destinations on time.
Prior to the acquisition, the UPS Capital roster of financial
services included the usual suspects: equipment leasing and asset-based lending,
which, by the way, is reminiscent of how GE Capital started luring in the
corporates. But that's not the half of it. From the get-go, UPS Capital has been
aggressively expanding its products to encompass accounts receivable financing,
inventory finance (lines of credit), accounts receivable purchasing (factoring),
credit insurance, and trade finance.
With First International, UPS Capital joins the game with
nearly 100 loan officers and a much broader set of financial services products.
It also becomes a potentially more troublesome adversary, with its new lineup to
include structured trade finance, additional commercial lending capability, and
strength in Small Business Administration (SBA), U.S. Department of Agriculture
(USDA), and export-import bank financing. Traditionally First International
served small and midsize businesses, so UPS Capital will have downstream
strength, as well.
When placing UPS Capital in the constellation of financial
service providers, don't forget that it has an elemental understanding of the
underpinnings of corporate and global trade finance. It knows what it takes to
get through customs, make the payment, and get the goods to the factory on time.
It also knows the trade finance supply chain from the inside out-in fact, it may
well know all the players to a Fortune 500's value proposition. It is UPS's
business to know how the financing, logistics, and the physical delivery of
goods are intertwined and what the implications are to a particular industry
supply chain. This is knowledge that's hard to acquire and assimilate quickly.
Unfortunately for many banks, they are at a disadvantage, no matter how they
shave their basis points fees.n